$190M Fruits of Organic Growth
Eschewing a plan to expand through acquisition, Whitlock has grown by embracing managed services, strategic planning and cultivation of employees.
By D. Craig MacCormack, Commercial Integrator
About 15 years ago, John Whitlock hired Doug Hall as his chief financial officer of Audio Fidelity Communications Corporation, then referred to as The Whitlock Group. He was excited about Hall's experience as a business advisor for Ernst & Young and the potential to build the company quickly through a series of acquisitions.
While Hall remains with Whitlock, today as CEO of the even-more-simply named A/V solutions provider, his edict to help the company buy its way to the top was short-lived, partly because of his own urging. To this day, the 520-person company has experienced nothing but organic growth, a status Hall, chief operating officer Roger Patrick and other Whitlock officials boast sets it apart from other successful companies in A/V and most other fields.
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Whitlock is a global leader in AV integration, videoconferencing solutions and managed services. The company helps clients maximize, standardize and protect the value of their audiovisual technology investments. Whitlock has over 25 locations across the U.S. and is a founder and partner in the Global Presence Alliance, which provides systems integration, standards, quality control and support for audiovisual services worldwide. www.whitlock.com
© 2012 Whitlock. All rights reserved.
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