Terrell G. Coble,

Director of Convergence

With twenty years of experience in AV/IT systems implementation, Terrell provides leadership in the design and engineering of systems that combine multimediacontent and digital transport methods. Terrell’s diverse background in audiovisual systems, telecommunications, networks, engineering, and applications development make him uniquely qualified to develop end-to-end digital media solutions. As Whitlock’s Director of Convergence, Terrell is responsible for keeping the business and technical teams on the forefront of innovation for converging audio, video and data systems. He has been a key member of the Whitlock team since 2004 and has extensive experience international projects involving digital signage, interactive television systems, command and control, streaming media, telepresence and videoconferencing. In particular, Terrell has significant expertise working in the large venue and energy sectors.

 Cheryl Cox,

Director of Marketing & Communications

Cheryl Cox joined Whitlock in 2010 to head up the company’s marketing, branding and communications efforts for its 20+ offices nationwide. With more than fifteen years of experience in marketing and consulting for IT, mobile and professional services organizations, Cheryl’s primary focus is on developing and implementing strategies for brand management and messaging, public relations, business growth and partner engagement. Her team is also involved in creating new programs for customer satisfaction and employee attraction and retention, with a goal of developing long-term, productive relationships for Whitlock. Cheryl’s other areas of expertise include marketing and advertising campaign development, lead generation and customer share strategies. She also works closely with the executive team in developing and targeting new market opportunities on a regional and global basis.

 Steve Mitchell,

DMC-D, Director of Enterprise Accounts

Steve has been in the audiovisual industry since 1996, with experience in branch management, enterprise account management and global technology platforms and standards. He joined Whitlock in 2002 as an account executive and now drives the company’s enterprise account programs and relationships and serves as one of Whitlock’s top subject matter experts for AV/IT implementations, best practices and maximizing the return on these investments. Steve works closely with other key directors in expanding and refining Whitlock’s service offering to larger, global corporations with complex procurement, customization and maintenance needs. He is also involved with Whitlock’s executive team on developing improvements for external and internal design packages, models and key manufacturer partnerships. Steve has extensive expertise in best practices and process models for serving the design and construction industries in both the public and private sectors. He manages Whitlock’s highest profile accounts and is a primary stakeholder in client relations and response programs.

 Kirk Muffley,

Director of Strategic Alliances

Kirk joined Whitlock in 1997 and is now the Director of Strategic Alliances overseeing our technology portfolio, which includes unified collaboration, streaming, videoconferencing, networked digital media, and TelePresence. This position involves management of business development initiatives, corporate certification programs, and national marketing programs in addition to providing market research and strategic guidance for Whitlock and its customers. His responsibilities also include management of the Global Presence Alliance (GPA) of which Whitlock is a founding member. International duties included GPA recruitment, membership management, and direct customer engagement to help facilitate global project success. With more than fifteen years of experience in the audiovisual and telecommunications industries, Kirk is one of Whitlock’s top experts on unified communications and is highly involved in client relations as a consultant and advisor on enterprise solutions, adoption, and global standards.

 Dave Park,

Director of Recruiting

Dave has 41 years of experience in the audiovisual industry, four of which have been with Whitlock. While in the past Dave worked primarily in branch and general management, he came to Whitlock to develop and formalize its recruiting programs. His depth of experience and understanding of the AV technology implementation process make him one of the most effective professional recruiters in the industry. Dave’s responsibilities include sourcing, recruiting, screening and managing a national database of industry candidates, ranging from technical positions to project managers to global account executives and directors. He works closely with Whitlock’s leadership team to maintain a quality workforce, and ensure the company has the right team in place to deliver on its vision of being a trusted source for innovative AV solutions. Dave has been an integral part in Whitlock’s ongoing growth and success in the marketplace.

 Phillip Reyes,

National Managing Director, Government Division

Phillip Reyes joined Whitlock in 2009 as the National Managing Director of the Government Division. He has over twenty years of experience in the audiovisual and telecommunications industries primarily working with federal, state and local government entities, including military and defense. Phillip serves as a company-wide resource for high-level, mission-critical AV projects and has extensive knowledge of the intricate procedures and protocols of serving the government sector. He also has strong relationships with Whitlock’s key clients, manufacturers and other industry consultants, and is known as an advisor and trusted source nationwide for complex implementations up to a secret level. Phillip and his team specialize in command and control centers, visualization centers, video-based training and collaborative, secure knowledge sharing. With a truly unique depth of knowledge of the diverse needs of the U.S. government and military at every level, Phillip works closely with executive management and sales leaders to guarantee a quality delivery on a national and global level to all end customers.

 ​Rich Williams,

Director of Managed Services

Rich Williams leads the operational direction and business development for Whitlock’s Managed Services Group, which provides ongoing maintenance, on- and off-site staffing support, AVNOC surveillance and training to the company’s growing client list worldwide. With an extensive career spanning more than 30 years, Rich has expertise in delivering business critical solutions involving telecommunications, audiovisual, videoconferencing and broadcast/production technologies. Having joined Whitlock in 2003, he has been an integral part of the company’s growth in the Southwest, as well as its relationship building with clients and manufacturers nationwide. Rich spearheads the company’s use of innovative technologies and processes for dispatching, project tracking, client communications and expansive managed services programs. His background includes branch management, project leadership, design engineering and support for technology-based companies and governmental entities in the U.S., and internationally.