Published on September 16, 2016 @ 9:07 am

News Why Microsoft Surface Hub Needs to be at the Top of Your Must-See List at Ignite This Year

Check out our blog before you make all of your plans for Microsoft Ignite. You will want to add booth 2342 to your list!

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Microsoft Ignite 2016, Microsoft’s largest annual technology conference, is quickly approaching, starting September 26th in Atlanta. The show is immense. It has been sold out for over a month expecting to draw over 30,000 attendees to 1,200+ sessions in 5 days. Whew.

As you plan your own time at Ignite, you have your “must-see” list of technologies, vendors, and people to connect with. The big trends: cloud, mobile, data, collaboration, and security will all fight for your time and attention.

So, where should you spend your time?

At Whitlock, we’re convinced that video collaboration needs to be a trend at the top of your list: seeing for yourself the power of the next generation of collaboration technologies with devices like Microsoft Surface Hub leading the way.


Microsoft’s largest technology conference

Why is the Surface Hub a Must-See? Microsoft Surface Hub isn’t just a new interactive white board, it’s a whole new category of collaboration experience. The 55-inch and 84-inch canvas devices are drawing a lot of interest from our customers who see the possibilities of a group device that integrates Skype for Business, Office 365, and any Windows app helping on-site and remote teams come together to share ideas rapidly and become more productive quickly. Plus, it’s the perfect device to match growing demands for open work environments.

Whitlock’s Executive Vice President, Julian Phillips, said, “The Microsoft Surface Hub is a game changer. We partnered up with Microsoft early to bring this to market as we see amazing potential in the enterprise, energy, healthcare and higher education verticals. Our Global Presence Alliance partners are also aligned and delivering the Surface Hub in major business centers worldwide.”

We’re not the only ones that see the potential. We recently surveyed our customers in the financial industry (banks, commercial real estate, insurance, and investment management firms) and learned that 47% of these firms are focused on Innovation… using video collaboration in new ways:

  • Improved customer engagement through easy access to information and experts via video meetings or interactive displays and kiosks;
  • Improved operations with remote teams, face-to-face collaboration and new efficient workflows;
  • Improved communications through internal and corporate-to-branch video communications.

At our Ignite Booth #2342, Whitlock Surface Hub experts will help you experience Microsoft Surface Hub up close and help you discover the use cases within your own organization where the Surface Hub can be the catalyst for Innovation and Agility.

The Whitlock team at Ignite can also help you get hands-on with Surface Hub and the power of 1000 touch points, an unlimited canvas, and multi-inking on Windows 10 running Windows universal apps. Oh, and with one click we can dial in your colleague back in the office with Skype4B, to make them jealous that you’re at Ignite. And more than that, imagine doing your Skype call from the HoloLens, Microsoft’s new wearable, holographic computer. Whitlock is also ready to share the power of virtual reality or in this case, mixed reality, with Ignite attendees.


Microsoft’s largest technology conference

Aside from innovation, there is another critical reason to put the Surface Hub at the top of your list. It is the device that best represents the converging roles of AV and IT in companies and organizations – a trend that started in the past decade and is accelerating. At Ignite, Microsoft’s opening keynote presenter, Scott Guthrie (@scottgu), will kick off the show on Monday morning talking about the “changing role of IT in shaping the future.” As AV and IT converges, we are seeing IT teams increasingly taking a lead role in meeting room design, huddle spaces, and creating collaboration experiences that work across video and audio, both “in-the-room” and connecting remote team members seamlessly. They are also on point for managing and servicing these devices, assessing TCO and guiding workplace strategies for competitive advantage.

Whitlock-Microsoft-Gold-Partner-400x115How do you prepare for these new expectations within your IT organization? Whitlock is a Microsoft Gold Communications partner and we offer services that help IT teams bridge AV and IT expertise with strategic planning on a global level. We have created dedicated support services for Surface Hub and Skype for Business, supported by our 60 years of experience in delivering and supporting integrated AV/IT solutions.

So, on that must-see list at Ignite this year, it’s critical to add Microsoft Surface Hub to the top of the list. You can see the device in action at our booth (#2342) and even enter our chance to win a Surface Pro 4.

Can’t get to Ignite this Year? No problem.

Microsoft will be streaming the General Sessions live starting on Monday, September 26th. To Save-the-Date on your calendar, click here.


Whitlock can help you experience Surface Hub anywhere in the U.S., and globally through the Global Presence Alliance. We can also answer your questions about interoperability with other partners like Polycom & Pexip.


Book a call to talk with our Collaboration Experts.


Click here to reserve your surface hub demo todayReserve Your Surface Demo Today.



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