Our Customers

Rockwell Automation

Milwaukee, WI

Rockwell Automation is the largest company in the world that is dedicated to industrial automation and information. Across the globe, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for excellence. The company focuses on technology innovation, domain expertise, and integrity and corporate responsibility to fuel success. Whitlock partnered with Rockwell Automation on their newest Customer Experience Center (CEC) in Milwaukee, which is an expansive state-of-the-art meeting and collaboration space designed to dazzle customers, connect people and reinforce brand values.


Understanding Rockwell Automation’s corporate strategy and goals for their new Experience Center was paramount for success. Whitlock advised on the right technology mix to reinforce the brand and business requirements, with a strong focus on innovation.

Enterprise Management

The completely wireless facility was designed for ease of use, with simple, one-touch access to information and other Rockwell Automation locations. Whitlock deployed an enterprise management system to automate, control and manage the facility.

Integrated Environments

Whitlock integrated each environment in the Experience Center, which included meeting spaces and open collaboration areas. Beyond touch screen displays that enable presenters to quickly and easily reference customized content, the new center also features interactive surface hub displays, augmented reality tools and an interactive touch table where users can collaborate and build out network solutions using Rockwell Automation products. And, when it comes to connecting with other Rockwell Automation sites around the world, the new CEC makes it easy with quick-connect videoconferencing and screen-sharing capabilities.

Global Support

Whitlock’s managed services team provides ongoing support to Rockwell Automation for their Experience Center and other locations. This includes asset monitoring, remote support and field support for the Rockwell teams.

Rockwell Shares Comments on Success

Melissa Kadlec, manager, Customer & Executive Events, reports that the new center was built to deliver a more engaging, interactive experience that could be customized to speak to specific customer needs. And while customers will always have first priority, the CEC was also built as a collaborative employee work space to be enjoyed by all.

“We wanted to immerse customers in our culture,” says Kadlec. “Seeing our people and the passion behind our products in this shared space helps to accomplish that. All the tech bells and whistles have allowed us to better engage with customers, and enabled us to ‘show’ as well as tell about our brand promise.”

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