The GPA board members were impressed with ICAP’s industry leadership and perspective, record in delivering in the region for global customers, and particularly their vision and positioning for the future of an IT-AV integrated world. Byron Tarry, GPA Board President comments, “Latin America is an increasingly important area in the global economy, and as such for our members, vendors, and customers. ICAP brings decades of expertise in Argentina and surrounding countries, complex regions in which to do business where local knowledge is critical. Right from our introductory conversations, it was clear ICAP understood the GPA value proposition and benefit completely, and they are a strong cultural fit to the group as well.”
Commenting for ICAP, CEO Martin Saul said, “We are proud to join the GPA, and we hope to add value with our experience in AV integration in Latin America. Successful global project integration also requires expertise and understanding of different cultures like ours to deliver consistent, standardized solutions. We hope to live up to the high bar set by the companies that form this organization.”
The GPA is largest AV systems integration provider in the world. Combined it consists of 19 leading AV integration firms with in excess of US $1.1B in annual revenues, 3,500 AV staff, and 170 offices in 35 countries. GPA customers include many top financial, technology and industrial corporations.
About Global Presence Alliance (GPA)
The Global Presence Alliance (GPA) comprises a select group of leading audiovisual, videoconferencing and managed services solution providers worldwide, who have joined together to reduce costs, improve efficiency and enhance communication for global clients. The GPA provides a sole-source solutions approach and offers global pricing support as well as greater simplicity through a consolidated service operation. Whitlock is a founding member of the GPA.