About Whitlock

Whitlock is a technology integrator with expertise in AV, collaboration and modern workplace solutions. We advise on the best technologies that enhance collaboration and create impactful environments. Our primary services include strategic planning, roadmap consulting, enterprise management, workplace integration and managed support. In 2020, Whitlock merged with AVI-SPL, another leading digital workplace service provider. Now, under the AVI-SPL brand, our combined company continues to offer best-in-class, end-to-end technology innovation, management and support solutions for customers globally.


Learn about our Chief Executive Officer

John Zettel


John Zettel leads AVI-SPL by setting goals, shaping and sharing company values, and helping plan the strategy that keeps AVI-SPL providing the industry’s best AV and video communications solutions and services. He works closely with the executive leadership to develop goals, plans, and policies.

Our Leadership

Steve Palmer

Chief Financial Officer

Steve Palmer has the high level of character, respect, and integrity that AVI-SPL thrives on in its collaborative environment. He brings an invaluable combination of strong finance/accounting knowledge, significant involvement in M&A activity, and experience implementing new financial systems (e.g. ERP) to support our company infrastructure.

John Murphy

Chief Operating Officer

John Murphy’s ability to develop and execute strategies and business models will create advantages for global clients and their new, innovative workplaces. John was most recently with renowned real estate firm CBRE as COO of the organization’s Global Workplace Solutions Division.

Steve Benjamin

Executive Vice President

Steve Benjamin joined legacy AVI in 1997. In his leadership role as executive vice president for AVI-SPL, Steve is responsible for the following: contract management and negotiation, departmental financial oversight, production-related issues, real estate and insurance transactions, and corporate special projects.


Dale Bottcher

Executive Vice President, Sales & Marketing

Dale Bottcher has helped AV and IT technology managers realize their visions in all varieties of applications and environments – from large-scale training centers to flexible huddle rooms. Dale is passionate about customer relationship building, working closely with his teams to address clients’ complex video communications needs and to deliver solutions under budget and on schedule.

Tim Riek

Executive Vice President, Technology & Solutions

Tim Riek oversees product and solutions development, the Services and Systems Solutions line of business teams, and global procurement strategies. Keeping these areas aligned, Tim enables greater cross-functional efficiencies and further evolves the solutions being brought to market and the operational readiness to deploy and support them.

Ewan Smith

Executive VP and General Manager, Southeast Region

Ewan Smith leads the teams responsible for running all facets of sales, operations, and services in the Southeast region. He is focused on enhancing client satisfaction, employee engagement and development, while driving sales strategy, market development, and impactful growth for AVI-SPL. Ewan brings to the position a successful track record of more than 16 years of industry experience, including several leadership roles at Whitlock.

Our Video Vignette: About Whitlock

Thanks to our great customers and talented staff for helping us continue to deliver the #futureofwork for more than 60 years!

Founding Principles

What we care about, how we work and what motivates our teams


Contact Us

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